Social Media Marketing

What is social media marketing?

Pretty much exactly what it sounds like! Social media marketing is when you use social media platforms to build your brand and increase sales.

Social media marketing sounds simple, but a lot of people get it wrong. Effective social media marketing is a lot more complicated than just posting nice pictures, because creating beautiful content doesn’t mean anything if it doesn’t convert.

Why does my company need social media?

In today’s digital world, the first thing many people do when checking out a product is to look it up on the internet. Without social media, your brand is at the mercy of whatever google results pop up in that search. Thanks to the internet people are more connected now. That means having a brand presence on social media is incredibly important for visibility.

Social Media Marketing for kewpie
Kewpie’s Taste Truck social content by Calywire

Social media allows your company to control the narrative around your brand, connecting with customers on a much more personal level and allowing your relationship with them to continue after they purchase your products. That relationship means they’re more likely to be a repeat customer and more likely to recommend your products to other people.

By developing a community around your brand through selecting the right social media for your products, you can keep your audience engaged and help put your content on other people’s feeds through sharing and likes

Which social media sites should my company use?

Each social media website has a distinct micro-culture. Here at Calywire, we help our clients choose which ones will have the most engaged audience and where our marketing efforts should be based. We can’t give a specific answer to this question, but the answer varies depending on what the product is and what you want out of your social media marketing.

What we can say for certain is that category leadership requires more than a boring corporate blog and at Calywire we help you develop engaged communities through tailored Facebook groups or even subreddits designed to increase your brand recognition and help you present an authentic and engaging voice for your brand.

How can Calywire help me with social media marketing?

We provide a number of social media marketing services from Facebook advertising to content creation, and Calywire works with all our clients to make sure they’re getting what they want out of social media. The full list of our services is as follows:

  • Social Media Management
  • Facebook and Instagram Advertising
  • Content Production
  • Social Influencer Marketing
social media content creation by calywire
Calywire creates efficient social content that converts.

Why should Calywire create content for me?

We have a full-time content production team, meaning that we can create in-house video and photo content for your brand’s social media, giving it a united look and feel. Calywire can also create unique and informative videos for use on YouTube or other social media and we strive to help you stand out while strengthening your brand’s identity.

We believe that business is not art, so we create efficient and practical content for your brand based on your objectives for social media marketing. Your social media shouldn’t be an art gallery, and it doesn’t matter how beautiful the content you’re posting is if nobody sees it and it doesn’t accomplish your goals.

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