U.S. social media,
built for the American buyer.
A brand that owns the feed at home often starts from zero in the U.S. We run organic and paid social end to end for Korean and Japanese consumer brands, so the content, the captions, and the community feel native to an American audience instead of translated. One team handles strategy, production, and reporting back to your HQ.
Social that an American scroller actually stops for
The feed in the U.S. is its own market. References, humor, pacing, and the products people compare you to are different from what worked in Seoul or Tokyo, and audiences spot a brand that is reading from a translated script. Our creative studio is staffed by people who grew up on this side of the feed, so we build content for how Americans watch, comment, and buy, not for how it tested back home.
Short-form vertical video carries most of the reach now, and a single hero asset rarely does the job. We run a steady engine of platform-native video, creator and UGC content, and community that compounds week over week. The same team plugs that organic foundation into paid social and social commerce, so reach turns into followers, saves, and checkouts you can trace.
A full social program, run by one team
Organic strategy across platforms
We map your brand to the right mix of Instagram, TikTok, and YouTube, with Facebook, Pinterest, and Reddit added where your category and audience justify it. Each platform gets its own content plan, posting cadence, and role in the funnel instead of one feed copied everywhere.
Short-form vertical video
Reels, TikToks, and YouTube Shorts are the core of what we make. Our studio writes hooks for the first two seconds, shoots and edits in the platform-native style, and ships a steady volume so the algorithm has something to push every week, not a one-off launch video.
Creator and UGC content engine
We source and brief U.S. creators, run product seeding, and turn the results into a library of authentic, review-style content. That footage feeds organic posts, whitelisted ads, and your product pages, so creator work earns its budget several times over.
Community management and listening
We answer comments and DMs in real American voice, join the conversations your audience is already having, and watch social listening for trends worth jumping on early. Sentiment, recurring questions, and product feedback flow back to your team in Korean.
Social commerce setup
We build and run the channels where discovery turns into a sale: TikTok Shop, Instagram and Facebook Shops, and shoppable video. That covers catalog, tagged content, affiliate and creator commissions, and live and short-form selling tuned for how Americans check out in app.
Paid social and measurement
We run Meta Advantage+ Shopping, TikTok ads, and Spark Ads that boost your strongest creator and organic posts. Every program is tied to a clear set of metrics, from reach and saves to cost per purchase, reported in plain language your HQ can act on.
Your following at home is proof the product works. In the U.S. you are introducing yourself again, and the brands that win show up like a local, not a translation.
From first post to a channel that compounds
Audience and platform read
We study how your category behaves on each U.S. platform, who is already buying it, and where the white space is, then set the channel mix and goals.
Content system and voice
We define the hooks, formats, and brand voice for an American audience and stand up a production calendar of short-form video, creator content, and posts.
Publish, engage, and amplify
We ship content on cadence, manage the community in real time, and put paid behind the posts that earn it, including Spark Ads and Advantage+ Shopping.
Measure and double down
We track what drives reach, follows, and sales, retire what does not, and report back to your HQ in Korean so the next cycle is sharper.
Pair social with the rest of the funnel
Calywire Inc. Headquarters
Torrance, CA 90501, USA
Pacific Time · Mon–Fri, 9:00 AM – 6:00 PM PT
Calywire Korea
Nonhyeon-dong, Gangnam-gu
Seoul 06038, Republic of Korea
Korea Standard Time · Mon–Fri, 10:00 AM – 7:00 PM KST
Let's start.
Tell us the brand, the category, and the U.S. blockers you want solved first. A response lands in your inbox within 48 hours, in English or Korean.
Every inquiry is reviewed by the U.S. or Seoul office lead.