Earned media that makes a new
U.S. brand worth covering.
American editors, reviewers, and AI search engines all want the same thing: a credible source they can point to. We build the U.S. media presence that earns that trust for proven brands arriving from Korea, Japan, and beyond. One bicultural team handles the angles, the outreach, and the follow-through, then reports back to your HQ in Korean.
A great product is not yet a story an American reporter can use
A brand can be a household name across Asia and still read as unknown to a U.S. journalist, a category reviewer, or a shopper double-checking it in ChatGPT. The reputation does not travel automatically. What carries weight here is a record of independent mentions: a product write-up on a publication an American trusts, a founder quoted on a relevant trend, a thread on Reddit where real buyers vouch for you. That body of coverage is what reporters research before they reply, and it is increasingly what AI search engines read before they recommend.
Calywire builds that record on purpose. We treat public relations as the work of giving credible outlets a reason to write about you, then making sure those mentions are accurate, findable, and consistent with everything else you run in the U.S. Because the same team handles your social, content, and search, your PR angle and your paid message say the same thing, and the coverage compounds instead of scattering.
From media list to measured coverage
U.S. media list curation
We build and maintain a targeted list of the outlets that actually move your category in the U.S.: tier 1 national press, tier 2 trade and vertical publications, tier 3 niche blogs, plus the podcasts, newsletters, and broadcast segments your buyers follow. Each contact is mapped to a beat and a real reason to care, so outreach lands with the right person rather than a generic inbox.
Pitch angle development
We shape the story before we send it. That means finding the angle a U.S. editor can run with: a category first, a cultural moment, a data point, or a founder perspective that fits an American newsroom rather than a Korean press release translated word for word. Every pitch is written for the outlet it goes to, with a clear hook in the first two lines.
Press releases and launch announcements
We write and distribute press releases and product-launch announcements in native U.S. business English, structured so a reporter can lift quotes and facts without rewriting. Launches are timed around your retail, e-commerce, and campaign calendar so coverage arrives when shoppers can actually buy, and assets are ready for any editor who wants more.
Product seeding and reviews
We get product into the hands of editors, category reviewers, and trusted creators, with a brief that explains what makes it worth covering and what an American buyer should notice. Seeding is tracked from send to mention, and we follow up on the reviews that earn placement so a single sample turns into durable, searchable coverage.
Founder and brand thought leadership
The bicultural founder story is one of the strongest angles a brand can bring to the U.S., and most arrive without it framed for an American audience. We develop bylines, interview talking points, and contributed commentary that position your founder and brand as a credible voice on the trends your category is built on, then place that thinking where the right readers and editors will find it.
Awards, recognition, and earned-media measurement
We identify and submit to the U.S. awards and recognition programs that carry real weight in your category, since a credible badge gives reporters and shoppers a shortcut to trust. Then we measure what the coverage is worth: earned media value, share of voice against your competitors, and where your brand is being mentioned across the web and AI search, reported back to HQ in Korean.
Backlinks used to be the currency of authority. In 2025, what an AI engine reads first is who is talking about you, and where, which makes earned media a direct input to how you get found.
A method built for trust, not just clippings
Position and angle
We learn the brand, the U.S. category, and the competitors, then settle on the two or three angles a real American editor would actually run, including the bicultural founder story.
Build the list and assets
We curate the tier 1, 2, and 3 outlets, podcasts, and newsletters that matter, and prepare the press kit, releases, and seeding materials in native U.S. English.
Outreach and seeding
We pitch each contact with a tailored hook, send product to the editors and reviewers most likely to cover it, and follow up until the conversation lands.
Amplify and measure
We extend each placement across your owned channels, track earned media value and share of voice, watch where AI engines cite you, and report to HQ in Korean.
Pairs naturally with the rest of the funnel
Calywire Inc. Headquarters
Torrance, CA 90501, USA
Pacific Time · Mon–Fri, 9:00 AM – 6:00 PM PT
Calywire Korea
Nonhyeon-dong, Gangnam-gu
Seoul 06038, Republic of Korea
Korea Standard Time · Mon–Fri, 10:00 AM – 7:00 PM KST
Let's start.
Tell us the brand, the category, and the U.S. blockers you want solved first. A response lands in your inbox within 48 hours, in English or Korean.
Every inquiry is reviewed by the U.S. or Seoul office lead.