CALYWIREAsian brands.
American shelves.
We run the entire U.S. funnel for proven Korean and Japanese consumer brands. One accountable LA team, briefed in Korean. Since 2014.
accounts since
client tenure
one team
LA & Seoul
Sugimoto, Paldo
America isn't one market. We work it from the inside.
The same product lands differently on the East Coast and the West, across generations and communities. The U.S. behaves less like one country and more like several. Calywire is a U.S. agency built to read those differences up close and shape the work around them. Every channel runs through our own team and studio, nothing outsourced, and our Seoul office keeps communication with your headquarters simple and in Korean.
We read America locally
Region, generation, and community change how Americans buy. That ground truth drives every strategy we build.
Every channel in-house
From Amazon operations to video production, our own team and studio do the work. Nothing is farmed out.
A Seoul office on your time
Consultations and reporting run in Korean, in Korea's business hours, through our Seoul office.
The channel atlas
Nine channels, staffed and run from one LA office. Click a card to see how each one works.
Amazon
FBA, PPC, Brand Store, A+, review engine. The shelf most U.S. shoppers meet an Asian brand on, owned end to end.
TikTok Shop
Creator roster, Lives, Shop ads, affiliate program.
→DTC + Klaviyo
→Influencer
→SEO + GEO
Ranked on Google and cited by ChatGPT, Perplexity, and AI Overviews. One brief covers all of search.
Video + Studio
Produced in-house at our LA studio.
→Brand + Entry
→Email + Blog
→Full stack
PR, packaging, retail, events & OTT.
→Content shot once is reused across Amazon A+, TikTok, the storefront, and PR. No vendor stack to coordinate.
All services →Understand America first, then pick the channels.
A team inside the market
Strategy starts with the consumer, not the channel. Our U.S. team reads the market from where your customers live.
- →Native command of how American shoppers talk, search, and buy
- →Regional and cultural context an offshore team can't see
- →Supporting Korean and Japanese brands in the U.S. since 2014
then the
channel mix
Channels chosen for your brand
We don't run every channel by default. We pick the combination that fits your category, stage, and goals.
- →Amazon, TikTok Shop, DTC, influencer and more: 12 services to draw from
- →Budget concentrated where it strengthens your fundamentals
- →Every plan built for long-term U.S. staying power, not one-off campaigns
Most agencies wait on an outside studio. We own ours.
Our in-house creative team works from our LA headquarters: cinematographers, producers, copywriters, photographers. What we plan on Monday can be live by Friday.
One shoot feeds every channel: the Amazon A+ module, the TikTok hook, the storefront banner, the PR asset.
In their words.
"Our online sales have grown 60% in just the first year together with Calywire."
"So far our R.O.I. with Calywire has been unrivaled."
Innovative Office Solutions
"You've obviously done a nice job for more than 2 years."
Kewpie
"More than 4 years now. They are very responsive."
CAS Academy
"Developing our web marketing system from the beginning."
Corp. of America
We build the strategy with you, from year one.
Strategy built together
We map the market and set the channel strategy with your team, then stand up the selling foundation fast: listings, content, reviews, and the creator network.
Double down on what works
Year-one data shows what converts. Budget concentrates on proven channels while organic traffic and repeat purchases accelerate.
A category mainstay
New products and channels expand on the brand equity you now own. We work as a long-term partner, not a short-term vendor.
Planning your U.S. entry? Start with the playbooks.
Company deck, per-service guides, and our full rate card. Tell us your name, company, and the channels you care about, and the right files land in your inbox.
Calywire Overview
Get it →Amazon Playbook
Get it →TikTok Shop Guide
Get it →Social Media Guide
Get it →Influencer Guide
Get it →DTC Commerce Guide
Get it →SEO & Content Guide
Get it →U.S. Asian Trade Events
Get it →Let's start.
Tell us the brand, the category, and the U.S. blocker you want solved first.