Search Engine Marketing (SEM)
What is SEM?
SEM stands for “search engine marketing,” which includes everything that someone would do for SEO but also involves paid ads on searches. Since organic traffic has been downplayed by big search engines like Google and Bing, it’s more important than ever to research keywords and figure out what searches bring customers to Asian brands.
What is SEO?
SEO is short for “search engine optimization,” and it’s the process of making sure your website can be easily and naturally found by the people that are looking for it. Nowadays, organic traffic is less important than paid traffic but it’s still important to make sure that your website will show up in an organic web search.
Why do I need SEM and SEO?
Everyone on the internet is searching for information in this day and age. That’s why making sure search marketing is part of your business strategy is so vital in today’s market.
PPC (pay-per-click) advertising means that search marketing doesn’t have to be expensive, either. By only paying when your ad generates traffic, you can make sure you’re only paying for the most interested parties and make sure you’re not paying for wasted ad space.
We focus on Search Engine Marketing (SEM) for Asian brands at Calywire, optimizing the keywords you’re paying for through Google Ads and Google Shopping to get you the most return for your money. By determining what keywords are best to serve your ad on and which ones are most likely to garner sales, your budget goes further and more customers see your products.