Get gifted, and get paid as you grow, creating for Korea and Japan's best brands.
Calywire is the U.S. agency launching them here. Free to join, keep the products you review, 100+ followers to apply. We handle the brand, the shipping, and the briefs. You just create.
Apply to create →Better than another UGC app.
Brands you can't buy yet
Work with Korean and Japanese brands before they hit U.S. shelves. Be first on the next obsession.
Free products to keep
When you’re picked for a campaign, we send products to try and keep.
Paid offers as you grow
Creators with larger, engaged audiences get paid partnership offers, with clear terms agreed up front.
A U.S. team has your back
We handle the brand, the shipping, and the FTC briefs.
A taste of the campaigns our brands run.
Campaigns can be gifting, paid, or affiliate, depending on the brand and your audience. These are representative of the briefs we send, matched to your niche and platform.
Gifting · Paid · Affiliate
K-Beauty skincare routine
Gifting · Paid · Affiliate
Japanese snack taste test
Gifting · Paid · Affiliate
Wellness morning routine
Gifting · Paid · Affiliate
Hair tool first impression
Gifting · Paid · Affiliate
K-food cook-with-me
Gifting · Paid · Affiliate
Pet care unboxing
How it works
Apply and build your profile
Tell us your platforms, niche, and what you are open to. About two minutes.
Get matched and we ship the product
When a brand campaign fits your audience, we reach out and send the product to your door.
Create and post
Post on your terms with a clear #ad or #gifted disclosure. We give you the exact wording.
Post and get picked again
Post with a clear #ad or #gifted disclosure. Creators who deliver great content get more campaign offers.
Be a founding Calywire creator.
New brands come to us all the time, and our first creators get first pick of the campaigns. Join now and grow with the network.
Apply to create →Apply to create.
Free to join, 100+ followers to apply, two minutes. We follow up by email when a brand fits you.
Creator FAQ
Do I need a big following?
You need 100+ followers on your main platform. We work with nano and micro creators all the time; engagement and trust matter more than follower count.
Do I get paid or just free product?
Most campaigns are gifting: you get the product free to review and keep. Creators with larger, engaged audiences also get paid offers. You choose what you’re open to when you apply.
Which platforms do you work with?
TikTok, TikTok Shop, Instagram, YouTube, and blogs. If you create somewhere else and have an engaged audience, tell us anyway and we will keep you in mind.
What kind of brands?
Beauty and skincare, food and beverage, and health and wellness brands from Korea and Japan entering the U.S. market. The products people are starting to talk about.
What happens after I sign up?
Your profile goes into our creator database. When a campaign matches your niche, platform, and rate, our team reaches out by email. There is no cost to join.
Do I have to be in the U.S.?
Most campaigns ship product within the U.S., so U.S.-based creators get matched most often. You are welcome to sign up either way and we will keep you in mind.