What is email marketing?
Exactly what it sounds like: using emails to market your brand and products! Email marketing has been the number one form of digital marketing since the dawn of the internet, and even through the rise of social media, email has remained the best converting form of advertising in the business.
Even though it might seem like everyone is on Facebook or YouTube, the fact of the matter is that they needed an email to sign up for those sites. More people have an email address than have social media, meaning that email marketing connects you to audiences that you would never connect to otherwise. A mailing list can often help you build your most responsive and loyal audience, the people that will recommend your products to everyone they meet and help you with product research out of loyalty.
Why does email marketing matter?
Email marketing matters for a number of reasons, but Calywire’s top 3 reasons that every company should maintain a mailing list are:
Everyone checks their email. Almost 100% of consumers check their email on a daily basis, which can’t be said of any other communication channel. That means it’s the easiest and most effective way to reach the vast majority of your customers.
You control a mailing list. On any other social media platform, your account (and therefor your following) can be deleted at any time, for any reason. While social media platforms have risen and fallen, email has remained a constant so maintaining a mailing list means that you will always have control of it.
Email converts better. Social media is where you connect potential customers to your brand and make them feel connected to what you’re selling, but email is where you sell them your product. On average, people spend almost 140% more when they receive email promotion and that’s the difference that matters.
For these reasons and more, building a mailing list is the best thing you can do for your business.
What email marketing services does Calywire provide?
Calywire believes that email promotion is the key to building a loyal audience and we’re happy to help you manage your email DB. We provide a full range of email services that include the following:
- Mailing List Management
- Email Automation
- Compliance with Laws and Regulations