Q: Who is Calywire?
A: Calywire Inc. is a digital marketing firm based in Los Angeles, California. We specialize in introducing Asian brands in the U.S. market.
Q: Which industries do you specialize in?
A: We specialize in Asian food and beauty brands, but we also have experience in helping Asian brands in the other industries. Calywire has helped brands in electronics, health, media and sports athletics come into the U.S. market, and we’ve even helped government organizations with their digital marketing! Whatever your brand is, Calywire can help you find the best way to promote it in the U.S. no matter what your budget is.
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Q: Why do Asian companies experience difficulty launching their brands in the U.S. market?
A: Asian markets tend to be very similar and what works for a brand in Korea can work for them in Japan with very little change. This means that many brands assume the same will be true of a move into the U.S. market, but that couldn’t be further from the truth. Although the United States are a single country, each state has a distinct culture that makes marketing in the U.S. more like marketing to fifty different countries rather than just one.
Because the U.S. is a nation of immigrants who brought their own cultures and values with them, there are at least eleven different cultural regions in the U.S. that any marketing plan must take into account. Each of those eleven cultural regions is a unique consumer market and unlike taking a product from Japan to Korea or vice versa, someone from the Midwest won’t see a product in the same way that someone from the East Coast does.
Consumer-focused Asian brands that want to expand internationally always face the challenge of adapting to different cultural norms while protecting the unique qualities that made them successful in the first place. Calywire understands that, and we work with clients to help them determine what needs to change and how we can do that while still protecting the core values of their brand.
Q: How can Calywire help Asian companies?
A: Because Calywire has so much experience in helping Asian companies bring their brands to the U.S., we’ve developed strategies to help make their transitions easier. We enable our clients to zero-in on different U.S. consumer markets through data and analytics, allowing us to provide cost-effective marketing strategies that are tailored for each client.
Our talented team of industry experts strives to use sophisticated, data-driven approaches to online marketing while being creative enough when developing a brand’s digital presence to make sure that the core of what made that brand special stays intact. Our team also includes Korean and Japanese speakers, meaning that we understand the differences between Asian cultures and U.S. cultures and we can offer brands solutions to their problems other companies might not think of.
Q: What marketing services does Calywire provide?
A: We provide a variety of services, although not every client wants or needs the full range of what Calywire does. Calywire works closely with brands to determine what is and isn’t necessary, then applies the most efficient combination of services.
The full list of services we provide, however, is as follows: