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Services/Search Engine Marketing (SEM / SEO)

Get found when American
shoppers search.

A proven product in Korea or Japan still has to win the U.S. search box on its own terms. Calywire runs paid search, SEO, and the new layer of AI search as one program, built around how Americans actually look for what you sell. One team owns the keywords, the landing pages, and the reporting back to your HQ.

Search results and shopping listings on a laptop screen
01 The opportunity

U.S. search demand is already there. The question is whether your brand shows up for it.

American shoppers do not search the way Korean or Japanese shoppers do, and a translated keyword list misses most of the demand. They use category terms, problem terms, and comparison terms ("best Japanese curry roux," "alternative to," "is X worth it"), and they increasingly get their answer from an AI summary before they ever click. We build the keyword and intent map from how the U.S. market actually phrases things, not from a dictionary.

Search is also where intent is highest and waste is easiest. A campaign that bids on the wrong terms, or sends paid clicks to a weak page, burns budget fast. We treat paid search and SEO as one system: paid buys you presence today while SEO and AI-search visibility compound underneath it, and every dollar is tracked to a conversion your HQ recognizes.

02 What's included

A full search program, paid and organic, run end to end.

01

U.S. keyword and intent research

We map how Americans search your category, in English, by intent (research, comparison, ready to buy) rather than by translation. That map sets the structure for both paid and organic, so you spend against real demand instead of terms that read well in Korean or Japanese but no one types in the U.S.

02

Google Ads (Search, Shopping, Performance Max)

We build and run paid search across Search campaigns, Shopping, Performance Max, and Demand Gen, with a clean account structure and bidding tied to profit, not just clicks. Negative keyword discipline, search term review, and budget pacing keep spend pointed at the queries that convert.

03

Technical and on-page SEO

Site speed, crawlability, indexing, internal linking, structured data, and on-page optimization for U.S. terms. Because AI crawlers do not run JavaScript, we make sure your key content is served on the page, not painted in by script, so both Google and the AI engines can read it.

04

GEO / AEO: visibility in AI search

Buyers now get answers from Google AI Overviews, ChatGPT, Perplexity, and Copilot before they click. We optimize to be cited in those answers: schema markup, an llms.txt file, clear self-contained answer blocks, FAQ structure, and the entity and topical authority that makes an AI engine name your brand. Brand mentions across Reddit, YouTube, and Wikipedia now matter more than raw backlinks, and we build toward them.

05

Landing pages and CRO for paid traffic

Paid clicks are wasted on a page written for a different market. Our in-house studio builds and tests landing pages that match U.S. search intent, speak to the American buyer, and move them to add-to-cart or lead. We test headlines, offers, and layout against the metric that matters: conversion, not bounce.

06

Measurement, GA4, and HQ reporting

We set up GA4, conversion tracking, and consent-aware conversion modeling so the numbers hold up, then report on spend, return, and ranking in plain terms. Your team in Korea or Japan gets the read in Korean or Japanese, tied to the U.S. results, so leadership sees exactly what the budget bought.

Ranking in Google is no longer the whole job. The win is being the brand the search box and the AI answer both name first when an American is ready to buy.

The Calywire approach
03 How we approach it

From demand map to compounding visibility.

Step 01

Map U.S. demand

We research how Americans search your category, size the demand by intent, and audit where you currently show up across Google, Shopping, and the AI engines.

Step 02

Stand up paid search

We launch Google Ads against high-intent terms to capture demand now, with structure, bidding, and tracking set up to learn fast and cut waste.

Step 03

Build organic and AI visibility

In parallel we fix technical SEO, publish content that earns rankings, and structure pages and entities to get cited in AI Overviews, ChatGPT, and Perplexity.

Step 04

Measure and compound

We read the data weekly, shift budget toward what converts, and report results to your HQ, so paid efficiency improves while organic and AI presence compound.

LA HQ · Los Angeles

Calywire Inc. Headquarters

438 Amapola Ave., Ste 220
Torrance, CA 90501, USA
Pacific Time · Mon–Fri, 9:00 AM – 6:00 PM PT
in IG f
Seoul Office · Korea

Calywire Korea

210 Dosan-daero, 5F
Nonhyeon-dong, Gangnam-gu
Seoul 06038, Republic of Korea
Korea Standard Time · Mon–Fri, 10:00 AM – 7:00 PM KST
in IG YT
Calywire · Free Consultation

Let's start.

Tell us the brand, the category, and the U.S. blockers you want solved first. A response lands in your inbox within 48 hours, in English or Korean.

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